1E Sellos
Trades · Ice cream shops
Ice cream lives on season and impulse. Nobody plans the trip: they pass nearby, remember, and walk in. That is where location reminders matter more than in any other trade.
Impulse is decided while walking. When the card surfaces by itself on the phone of someone half a block away, the decision is already made.
Cold months are the problem, not hours. A November reminder to someone who came in July is what carries the low season.
The dashboard tells you when your people come, in your local time, and who has not appeared in a month. That is the group you message.
When a customer passes within 200 metres of your shop, their card surfaces by itself on their lock screen. It is not an email lost in an inbox or a message deleted unread: it is their card, with their balance, at the moment they could actually walk in.
You tell me what you reward in an ice cream shop and I set up the card, your locations and the counter screen. You configure nothing.